Client:
Struma Fruit
Struma Fruit Dried Fruits
TO PORTFOLIO
Struma Fruit Dried Fruits
Packaging design, photography and retouching
Industry:
Groceries,
Eco Products
TO PORTFOLIO
THE TASK
Struma fruits a Bulgarian manufacturer of dried fruit which is both highly tasty and highly healthy were the main focus of this packaging design. We were tasked with the creation of 20 different packages which needed to all convey the brands identity clearly, posing quite the challenge however the project yielded great results with the products being a major success on the Bulgarian market being featured in every store in the country.
THE CREATIVE
The message which the packaging needed to convey was clearly outlined, focusing on both the healthy properties of the fruit itself and the naturally sweet delicious taste. Each individual design consisted of art which portrays the main themes of the brand, with the fruit itself which is unique to each flavor featuring captivating stylized art. While the tree which symbolizes both the health benefits of the product and its origins towers over each fruit, with every fruit consisting of its very own unique tree. The text is also very clear and perfectly strikes the balance of being memorable to the brand while not taking away attention from the art. Moreover, the packaging itself beautifully combines the main themes of the art together through the use of a craft paper effect. This effect fully drives the feeling of a truly authentic healthy product and solidifies the overall success of the design.
We also produced a video for the product line, specific to the Christmas scene, if you are interested make sure to take a look!
Struma fruits a Bulgarian manufacturer of dried fruit which is both highly tasty and highly healthy were the main focus of this packaging design. We were tasked with the creation of 20 different packages which needed to all convey the brands identity clearly, posing quite the challenge however the project yielded great results with the products being a major success on the Bulgarian market being featured in every store in the country.
THE CREATIVE
The message which the packaging needed to convey was clearly outlined, focusing on both the healthy properties of the fruit itself and the naturally sweet delicious taste. Each individual design consisted of art which portrays the main themes of the brand, with the fruit itself which is unique to each flavor featuring captivating stylized art. While the tree which symbolizes both the health benefits of the product and its origins towers over each fruit, with every fruit consisting of its very own unique tree. The text is also very clear and perfectly strikes the balance of being memorable to the brand while not taking away attention from the art. Moreover, the packaging itself beautifully combines the main themes of the art together through the use of a craft paper effect. This effect fully drives the feeling of a truly authentic healthy product and solidifies the overall success of the design.
We also produced a video for the product line, specific to the Christmas scene, if you are interested make sure to take a look!
