Client:
AGROHOLDING GROUP
STEPPE. Cereals Packaging
TO PORTFOLIO
STEPPE. Cereals Packaging
Packaging design, illustrations and visualization
Industry:
Groceries,
Eco Products
TO PORTFOLIO
STEPPE – PACKAGING REDESIGN
TASK:
The products of Agroholding Steppe are very well-known in Russia, and for the packaging redesign task, we needed to maintain the packaging's recognizability while making it modern.
EXECUTION:
During the work process, a concept was developed. The idea is to add textures to the packaging that will make it more interesting and elevate the brand's price class. In the old packaging, simple rectangular objects scattered across the face no longer resemble "the steppe from a bird's eye view" and look cheap. A decision was made to correct this mistake. Therefore, in the new concept, within the multicolored blocks of "steppe," we use various textures and patterns. A window in the shape of the letter "S" is located in the central part of the packaging - where the packaging is least deformed and not obscured by the shelf.
TASK:
The products of Agroholding Steppe are very well-known in Russia, and for the packaging redesign task, we needed to maintain the packaging's recognizability while making it modern.
EXECUTION:
During the work process, a concept was developed. The idea is to add textures to the packaging that will make it more interesting and elevate the brand's price class. In the old packaging, simple rectangular objects scattered across the face no longer resemble "the steppe from a bird's eye view" and look cheap. A decision was made to correct this mistake. Therefore, in the new concept, within the multicolored blocks of "steppe," we use various textures and patterns. A window in the shape of the letter "S" is located in the central part of the packaging - where the packaging is least deformed and not obscured by the shelf.
