The Task
Our team redesigned the label of sunflower oil with the "Sun" brand. The aspiration of this brand is to ensure that it’s products meet the requirements of the times and the target audience. This is what our designers had to convey with the new label.
The client wanted us to keep the sunflowers. We agreed, but we took an innovative approach. We have significantly increased the size of the label itself. We replaced the photographs with illustrations of sunflowers drawn by us, which we turned into a main styling element. We opted for rich, earthy colors. In the old design there was an allusion to heaven, in the new one to earth. In this way, the label shows customers that the brand follows the idea of a healthy lifestyle and that the oil is completely natural.
We worked with a block design. Thanks to this method, the bottles of oil arranged on the shelf leave a feeling of a complete picture - an endless field of sunflowers. With this brainstorm of our designers, the brand stands out from competitors with a bright identity, and the products are recognizable and in demand.
The client wanted us to keep the sunflowers. We agreed, but we took an innovative approach. We have significantly increased the size of the label itself. We replaced the photographs with illustrations of sunflowers drawn by us, which we turned into a main styling element. We opted for rich, earthy colors. In the old design there was an allusion to heaven, in the new one to earth. In this way, the label shows customers that the brand follows the idea of a healthy lifestyle and that the oil is completely natural.
We worked with a block design. Thanks to this method, the bottles of oil arranged on the shelf leave a feeling of a complete picture - an endless field of sunflowers. With this brainstorm of our designers, the brand stands out from competitors with a bright identity, and the products are recognizable and in demand.
