The Bulgarian company “Deligo Trade” LTD, which bakes, packages and distributes different kinds of nuts with the trademark “Fancy”, tasked us with the realization of Fancy TM and the design of all of their packages. Working with Bulgarian customers is always a challenge for us, since it gives us the opportunity to realize what we’ve learned from foreign customers on our own market.
We present to you the project of a soft package with a window, that is used for different kinds of nuts. The customer can get an idea of the specific product through the window in the design. Since the main target of “Deligo Trade” are young people, we decided make our design dynamic and use a lot of movement – qualities, defining our target audience. We created a bright, tasty and colorful design, using high-quality photos and excellent retouching, as well as a beautiful and modern trademark, which harmonizes well with the overall look of the project. We left the green color as a way to accent the naturality and freshness of the products. We looked for the harmony between all those elements – the window, name, trademark and nuts and salt in motion – and organized them as a whole. That created a very successful package for our customer.
We present to you the project of a soft package with a window, that is used for different kinds of nuts. The customer can get an idea of the specific product through the window in the design. Since the main target of “Deligo Trade” are young people, we decided make our design dynamic and use a lot of movement – qualities, defining our target audience. We created a bright, tasty and colorful design, using high-quality photos and excellent retouching, as well as a beautiful and modern trademark, which harmonizes well with the overall look of the project. We left the green color as a way to accent the naturality and freshness of the products. We looked for the harmony between all those elements – the window, name, trademark and nuts and salt in motion – and organized them as a whole. That created a very successful package for our customer.
