Our work on the Richybon project comprised redesigning already existing packaging. The challenge was to preserve recognizable design elements, as consumers were already used to a particular packaging and would look for its poignant features on the shelf. In this case this meant keeping the color and checkered pattern.

While analyzing the initial packaging design, the first thing that drew our attention was that there was too much text on the front and that it was in a very small font. This is a problem as consumers seldom stop to read inscriptions. A visual image, which is much easier to register, should be the main element in a packaging design. The second thing that drew our attention was that the old packaging design did not show the type of product. There are rules in packaging design which must be followed. For example, if there's no opening in the packaging from which the product can be seen, there should be a visual representation of its contents. As for the company logo and the product trademark - they were too small and not expressive enough.

The result of our work was a design much easier to comprehend with a product illustration which clearly showed the contents of the packaging, the taste of the candy, and one which illustrated that each piece came in a wrapper.