Client:
Природа вкуса
Priroda Vkusa Fried corn
TO PORTFOLIO
Priroda Vkusa Fried corn
TM and Packaging Design
Industry:
Groceries
TO PORTFOLIO
The Task
The project “Priroda Vkusa” was for a client, who sells packaged fried corn with different flavors. We were tasked with the design of the trademark for “Priroda Vkusa” and the design of the series of packages. The main idea for this project was to create a sunny package, that carries freshness and good mood. We wanted the package’s color to contrast with the competition on the shelf, so an image of the corn along with the flavor takes up the central part of the project. We received examples of the product in Bulgaria and we could choose the best parts of it for a photo session. We designed the composition and carefully retouched the images by removing all defects and brought out the details that give the image volume and life. Additionally, we put on pictograms that indicate the freshness of the product.
We realized the trademark as natural, green and fresh, with sunlight as a background. This way the package attracts the buyer’s attention on the shelf with its unpretentious freshness and sunny nature, while the image shows quality corn which was harvested from a bright green field under the golden rays of the sun.
We realized the trademark as natural, green and fresh, with sunlight as a background. This way the package attracts the buyer’s attention on the shelf with its unpretentious freshness and sunny nature, while the image shows quality corn which was harvested from a bright green field under the golden rays of the sun.