POLINKA Canned Vegetables
TO PORTFOLIO
Bright images and clean style: complex branding and packaging design of a series of 20 different types of cans under the Polinka brand.
Brief
European Importing Company is a large company that trades on the European and American markets. The client commissioned Modern World Studio to design packaging for products it imports from Poland and sells in the US.
Work
American buyers consider Polish canned vegetables to be of high quality. It is not by chance that the brand has a typical Polish name "Polinka". Our brief required us to showcase the beautiful products and create packaging that sells. Our designers are not looking for easy solutions. They approached atypically for this type of packaging and relied on author's illustrations instead of photographs. The painted vegetables speak eloquently about what exactly the product is and stand out perfectly against the black background. The label leaves a vivid impression, enhanced by the clean design and stylish logo.