Client:
Saratov Holod Plus
Pin&Vin Ice Cream Redesign
TO PORTFOLIO
Pin&Vin Ice Cream Redesign
Rebranding and Packaging design
Industry:
Dairy products and Ice cream
TO PORTFOLIO
The HISTORY
Pin & Vin is a popular ice cream brand of the SARATOV HOLOD PLUS FACTORY, under which over 70 SKU different types of ice cream are sold. We were given the task of redesigning this brand and four packages of ice cream. The brand has a history of over 25 years, and during this long period has undergone various transformations. Brand story - these are two funny penguins who have cooking hats on their heads and make ice cream.
Pin & Vin is a popular ice cream brand of the SARATOV HOLOD PLUS FACTORY, under which over 70 SKU different types of ice cream are sold. We were given the task of redesigning this brand and four packages of ice cream. The brand has a history of over 25 years, and during this long period has undergone various transformations. Brand story - these are two funny penguins who have cooking hats on their heads and make ice cream.
THE PROBLEM
The brand was originally launched in the form of a compact logo and is known as such - all elements are placed in a circle. Gradually, however, with the imposition of the market and the need for greater communication, they have imposed a significant increase in the brand, and the circle is preserved as a separate element in order to maintain loyal customers.
In this way, the brand and the logo are disproportionate, the characters are too small. Unnecessary repetition of the brand is obtained.
The brand was originally launched in the form of a compact logo and is known as such - all elements are placed in a circle. Gradually, however, with the imposition of the market and the need for greater communication, they have imposed a significant increase in the brand, and the circle is preserved as a separate element in order to maintain loyal customers.
In this way, the brand and the logo are disproportionate, the characters are too small. Unnecessary repetition of the brand is obtained.
THE SOLUTION
The merry penguins were "taken out" after so many years from the "egg" in which they were. Now they move freely around the brand, play, exchange remarks, shoot ice cream balls. The brand was made in a more modern and aggressive cut-edge "ice" font. From communication of the brand itself with the consumer in the old packaging we move to communication with the penguins. Now they are talking to consumers.
This allows us to use different situations and scenes with them in creating different lines.
The merry penguins were "taken out" after so many years from the "egg" in which they were. Now they move freely around the brand, play, exchange remarks, shoot ice cream balls. The brand was made in a more modern and aggressive cut-edge "ice" font. From communication of the brand itself with the consumer in the old packaging we move to communication with the penguins. Now they are talking to consumers.
This allows us to use different situations and scenes with them in creating different lines.
PRODUCT ILLUSTRATION
The old product illustrations did not meet modern standards for a product with high taste qualities. Therefore, based on the images provided by our clients in the studio, a series of illustrations of ice cream were created, with more beautiful and delicious colors, shapes and textures.
The old product illustrations did not meet modern standards for a product with high taste qualities. Therefore, based on the images provided by our clients in the studio, a series of illustrations of ice cream were created, with more beautiful and delicious colors, shapes and textures.
THE RESULT
As a result of this long work process, the communication of the brand was significantly increased, a beautiful modern communicative packaging with its own authentic look and delicious product illustration was obtained.
As a result of this long work process, the communication of the brand was significantly increased, a beautiful modern communicative packaging with its own authentic look and delicious product illustration was obtained.
