Client:
Medovina
Medovina Toddy Cake
TO PORTFOLIO
Medovina Toddy Cake
Packaging design
Services:
Brand creation,
Packaging Design,
Rebranding,
Company mascots,
Illustration,
Photography,
Packaging Visualization
Industry:
Sweets
TO PORTFOLIO
The Task
Modern world studio developed a Toddy Cake redesign project for our client - Medovina.
We preserved the main idea of the project – the Bear Cub in the meadow, eating cake – all other elements were updated in a more modern and friendly style. We started with the Medovina logo – designed as an umbrella brand, the sub-brand – Toddy Cake – is written in a modern, easily readable font. The main character of the project — the bear cub holding a cake — looks at us from the packaging. The bear cub was completely redrawn from scratch by our illustrators, now it has character and is more voluminous. We also redrew the landscape and background of the packaging. All elements in the packaging are in their place and create a welcoming and appetizing feeling from the product, which was our main goal at the beginning of the project.
We preserved the main idea of the project – the Bear Cub in the meadow, eating cake – all other elements were updated in a more modern and friendly style. We started with the Medovina logo – designed as an umbrella brand, the sub-brand – Toddy Cake – is written in a modern, easily readable font. The main character of the project — the bear cub holding a cake — looks at us from the packaging. The bear cub was completely redrawn from scratch by our illustrators, now it has character and is more voluminous. We also redrew the landscape and background of the packaging. All elements in the packaging are in their place and create a welcoming and appetizing feeling from the product, which was our main goal at the beginning of the project.
