Client:
Promarket
Krum Mushev Sausages
TO PORTFOLIO
Krum Mushev Sausages
Packaging Redesign
Industry:
Meat and fish products
TO PORTFOLIO
The Task
This is a very successful project and evidence for our claim is the customer's words that the new labels have significantly increased the sales of the products in the series.
What was our team supposed to do?
Logo redesign and label design for Krum Mushev brand sausages. Until that moment, the client had worked with different design studios and this inevitably affected the corporate style- it lacked homogeneity and was not recognizable to users. Adding the fact that in this segment the labels are uniform and it is very difficult for anyone to stand out - our task was definitely going to be complicated.
What was our team supposed to do?
Logo redesign and label design for Krum Mushev brand sausages. Until that moment, the client had worked with different design studios and this inevitably affected the corporate style- it lacked homogeneity and was not recognizable to users. Adding the fact that in this segment the labels are uniform and it is very difficult for anyone to stand out - our task was definitely going to be complicated.
The Solution
To begin with, we designed a new logo. The design of the old one was not functional enough. We added a border, kept the gold edging, and added brand identity elements to the logo. The new logo is easier to remember and is a good basis for building an authentic corporate style.
We based the concept of the label's vision on image associations with the names of the types of sausages. Our designers drew iconic colorful illustrations. They are stylized, maximally simplified - without angles and complications. We used a unique cubic painting style. The font is author's, written by hand. It adds value to the entire brand. There are no such labels on a product from this segment on the market - authentic, with bright individuality and recognizability. Individual products in the line are now easier to remember. And they sell more successfully.
We based the concept of the label's vision on image associations with the names of the types of sausages. Our designers drew iconic colorful illustrations. They are stylized, maximally simplified - without angles and complications. We used a unique cubic painting style. The font is author's, written by hand. It adds value to the entire brand. There are no such labels on a product from this segment on the market - authentic, with bright individuality and recognizability. Individual products in the line are now easier to remember. And they sell more successfully.
A conversation with students from Southwestern University Blagoevgrad on the problems of packaging and the realization of the student in the field of branding.
Third part - redesign of trademark and packaging series of Krum Mushev brand