Protein bar IDEAL Boxes
TO PORTFOLIO
The second project we worked on for Syncotrance, LLC came after the first had already proven successful. It consisted in creating a series of boxes - one for each taste. Our focus was on both transportation and marketing. It's possible to miss a protein bar, despite all the efforts put into the packaging design, because of their size. In order to ensure that the products sold well and would become established on the market, we needed attractive boxes, which would be easy to spot at a distance.
We placed the biggest possible illustrations of the women at the top, as this is where the consumer tends to look first. The aim was to attract attention. We showcased the taste on the less-visible lower part of the box and, lastly - chose bright colors which complimented the packaging design.
Our best references are the high number of sales and excellent online reviews, written by consumers.
