The Task
Here is a project for a fashionable CBD Vape device, designed by our Modern World Studio. The product is aimed at the European market and, according to the manufacturer, is safe.
When developing the design, there were a lot of disputes and discussions about which way to go and how to convey the essence of the product to the consumer. As a result, a design was developed aimed at an audience of 22-35 years old who like to experiment. Despite the fact that there is little space on the packaging, project manager Inessa Bikova insisted that an image of the product must be present, since the packaging is closed and some consumers, if they are not explained what it is, simply cannot understand what is inside the package. And it was the right decision.
The brand design consists of two components - a highly stylized marijuana leaf and the brand name. The packaging itself is made in a craft-natural pharmacy style. There are many flavors in the series, but we made a clear color differentiation. The project also uses typographic effects, such as partial varnish and prege. The product looks stylish and competitive.
When developing the design, there were a lot of disputes and discussions about which way to go and how to convey the essence of the product to the consumer. As a result, a design was developed aimed at an audience of 22-35 years old who like to experiment. Despite the fact that there is little space on the packaging, project manager Inessa Bikova insisted that an image of the product must be present, since the packaging is closed and some consumers, if they are not explained what it is, simply cannot understand what is inside the package. And it was the right decision.
The brand design consists of two components - a highly stylized marijuana leaf and the brand name. The packaging itself is made in a craft-natural pharmacy style. There are many flavors in the series, but we made a clear color differentiation. The project also uses typographic effects, such as partial varnish and prege. The product looks stylish and competitive.
