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Brand and Message:
The brand logo "Happeh" is designed in a playful yet minimalist style that conveys a sense of joy and positivity. The smiling face integrated into the logo suggests happiness and satisfaction – perfectly aligned with the idea of a healthy and delicious product. The color scheme of the logo and packaging, dominated by warm tones, radiates coziness and naturalness, connecting the product with natural ingredients and authentic flavor.
 
Packaging Design:

The packaging is bright and attractive, with clearly defined zones that inform and draw attention. The main part of the front side is occupied by a realistic image of the cookies – appetizingly arranged, with juicy ingredients placed around them. This effectively emphasizes the "food zone" – an element that stimulates appetite and highlights the quality of the product.

The fonts are well-chosen, with the main text "Vegan Cookies" using a modern and slightly geometric style that conveys clarity and reliability. The smaller additional texts, like "Taste it, love it!" and the icons (such as coconut oil and premium ingredients), add dynamism and a sense of authenticity.

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Food Zone and Design Style:

The images of the cookies and the scattered ingredients around them are strategically placed to highlight the premium quality and appetizing appearance of the product. The realism of the photos inspires trust and presents the product exactly as it is – natural, delicious, and well-balanced.

The packaging design is both modern and natural, with emphasized elements that communicate healthiness (the leaf icon and “Vegan”) and premium quality. The colors, textures, and images used convey a product that is carefully selected and crafted with attention to detail.

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We at "Modern World Studio" have created a design that combines aesthetics, functionality, and effective communication. The packaging not only attracts attention on the shelf but also successfully conveys the brand's key values – authenticity, healthiness, and the joy of consuming the product.
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