GREEK YOGURT
TO PORTFOLIO
THE TASK
We have a long-term cooperation with the American company Nationwide Dairy inc. This time we needed to rebrand all products, and this is more than 100 SKU. Here is a project to redesign the packaging of Greek kefir for the BIOLIFE brand. In addition to the redesign of the brand, we have updated the main design elements, while maintaining the elements of recognition, because the product is known and the consumer is looking for it on the shelf. The antique statue was redrawn, and the main elements were given a "Greek" character, paying special attention to the font and ornamentation. The color scheme of the design is natural colors, they are dominated by delicate white, followed by blue, very typical for Greece, additional shades - green, red. Proper color coding allows differentiation between different SKUs.
