THE TASK
The Istanbul office of the Swedish company FRYSTMAT MENA FOODS AB contacted us.

EXERCISE:
Design of a whole series of frozen vegetables - single and mixed - 15 SKU.

EXECUTION:
We needed to solve 2 problems:
Our first task was to show the vegetables as fresh and appetizing as possible. As you might think, you see beautiful photographs of the products on the packaging. The moment of truth is not so, it is several photographs, cut, collected, mounted and everything is finally very carefully retouched by our designers.
The second task is an overabundance of texts in different languages, which were provided by the client and which must be included on the packaging. We approached the solution creatively. In the vegetables themselves you will see a board on which the name of the product is written in different languages. This way we solved the problem of “overloaded” packaging. The color code is followed for all types.

RESULT:
The packaging design, developed in Modern World Studio, emphasizes the freshness of vegetables and speaks to you in a clear language.