Designing the Milk Snacks brand and creating a packaging design turned out to be a serious challenge for Modern World Studio. The client is from the USA and we had to work without physical contact. This gave our team the opportunity to show that they can collaborate successfully with us even with overseas partners.

Our concept for positioning the brand of chocolate and milk desserts is aimed at two audiences at the same time - children aged 6 to 10 years and their parents.

Our first task was to reconstruct the images of the product itself, since we did not have it physically with us. We resolved it with the help of a very complex retouch. In the brainstorming that followed, the idea came up to come up with a nut-loving character. Brand character creation is an area where our studio is strong, and our illustrators took on the character drawing. This is how Lenny was born - a bright image of a cute squirrel, ready to conquer children.

The American market is demanding. We have designed a packaging with typography that perfectly suits the taste of local consumers. We used contrasting colors and large, expressive fonts designed by our designers. Modern fonts successfully correspond with the snacks themselves.

A delicious illustration of the dessert is placed in the product area of the package. It is drawn using photographs of different textures in the image.
Modern typography, bright images of the character, packaging design that tempts - both we and our client are definitely satisfied with the result.