Client:
Vertex Ltd.
BRIO Emalika
TO PORTFOLIO
BRIO Emalika
Video Production
Services:
Brand creation,
Packaging Design,
Video production,
Company mascots,
Illustration,
Photography
Industry:
Household products
TO PORTFOLIO
Video Production
BRIO Emalika - 2023 - Commercial
Directed, filmed, edited and sound designed a commercial for Brio Emalika enamelware.
Client: Vertex Ltd. Contractor: Modern World Studio Ltd
Team: David Vakrilov, Victoria Alexandrova, Inessa Bikova.
Directed, filmed, edited and sound designed a commercial for Brio Emalika enamelware.
Client: Vertex Ltd. Contractor: Modern World Studio Ltd
Team: David Vakrilov, Victoria Alexandrova, Inessa Bikova.
The Task
BRIO Emalika is a series of enamel tableware inspired by nature. After we drew the illustrations for the tableware, and then made the boxes and labels for all the series, it was time to make a video to reinforce the entire brand identity. The art department offered us several different concepts around which the entire brand identity could be developed. We finally decided to tell the story of a beautiful lady who drinks hot tea in the mountains and enjoys the time spent there with a favorite book in her hand.
The clip was created in a romantic style. That's why we chose a picturesque meadow in Vitosha Mountain for the filming of the video. We have used a variety of shots – with a drone, a view from above, a close-up and a distant plan, natural backgrounds, which gave a great variety and fullness of the atmosphere. We also waited for nature to have its say, by photographing a bee that specially came to play its role. The product itself is present in all video frames, but not directly, but in a natural way, with its function activated throughout the process. In this way, we avoid intrusive and dominating advertising.
The clip was created in a romantic style. That's why we chose a picturesque meadow in Vitosha Mountain for the filming of the video. We have used a variety of shots – with a drone, a view from above, a close-up and a distant plan, natural backgrounds, which gave a great variety and fullness of the atmosphere. We also waited for nature to have its say, by photographing a bee that specially came to play its role. The product itself is present in all video frames, but not directly, but in a natural way, with its function activated throughout the process. In this way, we avoid intrusive and dominating advertising.