THE TASK

Boiled sausages are present in almost every home. For this reason, many brands offer such items. What they have in common is the uniform design of the packaging, on which the salamis are shown cut into circles.

Our client Bravo aims to be a leader in this segment. Our team agreed with his concept of showcasing the product with an aesthetic that would carry a gourmet feel. As for their other series, in this case too, Bravo invited Chief Ivanov. For the photo session, the master prepared tempting sandwiches - the choice of whole grain bread, special additives that cannot be found in every store and the way in which the sausages are cut reinforce the desired effect of showing the product as expensive and high class. Our designers refined the photographed images with precise retouching. We used bright, juicy colors that distinguish the products from the series and make it easier for users to choose.

As in our other projects for the client Bravo, here too the trademark is repeated. So the brand and type of salami remain visible when the sausage is cut. With this design, we reflected the qualities and identity of the brand.