Client:
Bebelan
Be Fit Drogerie
TO PORTFOLIO
Be Fit Drogerie
Logo for a chain store and a facade
Services:
Brand creation,
Brand book Design
Industry:
Groceries,
Household products,
Cosmetics, medicine, pharmaceuticals,
Facades, stands, showcases
TO PORTFOLIO
Задача
This inspiring design project of “Be Fit”'s logo and their shop front were given to us by Eva Betova. “Be Fit” is a brand of shops for perfumery, natural and medicinal cosmetics, diet and bio food. In the presentation for this project we specifically mentioned the name of the woman, who gave it to us. Eva Betova is a very precise, demanding and critical person. She always looks for the best in everything – regardless if it’s about the products she sells or the design she trusts us with.
In this project we made the decision to combine three symbols, which in our opinion characterized best this chain of stores and her name:
1. Yin Yang – the symbol which shows two halves forever completing each other;
2. The heart – a symbol for love and care. These two qualities are in the core of this project;
3. The apple – a symbol of freshness, spring, youth, fertility and long life.
We decided that the main color of the logo should be green, as a symbol for eternal growth, development, optimism and abundance. Deep knowledge of the symbolism of colors is very important when designing trademarks with deeper meaning. We needed a strong, contrasting color for the background, which would attract attention and compliment the trademark. We chose deep, vivid purple.
After designing the logo, we made the shop front design and today this chain is very loved, popular and successful, while we are proud of being part of its creation.
In this project we made the decision to combine three symbols, which in our opinion characterized best this chain of stores and her name:
1. Yin Yang – the symbol which shows two halves forever completing each other;
2. The heart – a symbol for love and care. These two qualities are in the core of this project;
3. The apple – a symbol of freshness, spring, youth, fertility and long life.
We decided that the main color of the logo should be green, as a symbol for eternal growth, development, optimism and abundance. Deep knowledge of the symbolism of colors is very important when designing trademarks with deeper meaning. We needed a strong, contrasting color for the background, which would attract attention and compliment the trademark. We chose deep, vivid purple.
After designing the logo, we made the shop front design and today this chain is very loved, popular and successful, while we are proud of being part of its creation.
