Designing advertising materials is not just slapping the company logo onto different pamphlets - it is an important part of brand creation. All decisions made have to be purposeful, strategic, and creative to avoid producing a cliché which will end up in a pile of paper on someone's desk. When a client receives one of your pamphlets, catalogues, or promotional materials, they form their first impression of your company - these products have to immerse them into the world of your brand.
Successful marketing materials have the maximum impact on each client who receives them. This is why every aspect of the design has to be carefully thought through, so that even the most minute detail works in the company's favor.
The subject or story depicted in marketing materials has to function on a rational and emotional level. They have to appeal to some of our basic desires.
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