The illustration on packaging is a tool - we use it to tell a story, or exaggerate an image, so that in the end we have packaging which stands out on the shelf and draws the customer in. A piece of artwork has more value than a photograph, and this value is transferred to the product - packaging that bears an original piece of art makes a product seem more luxurious, and so more attractive.

In addition, illustrations are used when creating a character as a mascot for the brand, as this makes it more easily recognizable.

Modern World Studio has completed dozens of projects by illustrating a product or service, or creating a mascot for companies from across the globe. We work with both vector and raster graphics, on occasion combining the two. We work with cutting-edge drawing tablets which enable the creation of art directly in digital format. This guarantees a high-quality image.