Photography is an essential tool in packaging design. It is most often used in one of three ways:
Nowadays stock photos are common in advertising but the biggest issue with this is that they are available to a lot of agencies, so we often see two competing products using the same strawberry or the same woman advertising cosmetics. If you want your packaging to be unique, your photos should be too.
We have our own studio with excellent equipment, so we can guarantee that the finished product we offer is one-of-a-kind. This gives us full control over every step in the design process - there is no need to adjust the packaging to an existing image; we can instead take a photo of exactly what we need, depending on the design aims and composition.