The brand - this is the mental shell of a product or service. It associates what you offer with a specific quality or characteristic; it is your face on the market and bears your reputation. The brand is an abstract term which encompasses everything that forms a company's style: the name, the logo and the geometric principles of its design, the company colors, the accompanying artwork, and the slogan.
Creating a brand and marketing strategy is key to introducing any new product on the market. When doing so, we aim at giving each brand a distinctive look and to make it tell a unique story, which prompts the customer to identify with a given product or service.
We do this by working on these five aspects: