Atalanta is a huge European cheese importer in America, some of whose products are from the Balkans. Regardless of its origin, feta cheese Atalanta is sold in packaging with a unique design. This design plays on a connection to the Greek feta cheese.
When we were offered the job to re-do this packaging design, our clients insisted that we preserve the old idea, so the new design would be recognizable. We decided to keep the ancient ruins, which are most readily associated with the Balkans in America, but create an illustration instead of using a photo. For the larger packaging we put columns in the corners, some of which with beams connecting them to the rest of the colonnade, and so we turned the packaging into an ancient temple with its own architectonics.
The cheese comes in packaging of three sizes: 908 g, 7 kg and 12 kg.