Our clients from NL INTERNATIONAL gave us the task of creating three packaging designs for a series of children’s fruit cocktails with a Raccoon as a mascot. The first step was drafting this character. We entered a contest assessing children’s reactions with these drafts. Our Raccoon managed to win the smiles and trust of the youngest ones, despite the competition.
The next stage in working on the project was to create a story arch to match each taste in the product line. For chocolate-lovers we told the tale of the astronaut Raccoon who uses his magic choco rocket to travel from galaxy to galaxy in chocolate space. The banana became a hammock for the jolly juggler Raccoon who can effortlessly throw five apples around while lying down. The strawberry turned into a unique surfboard on a wave of cream for the surfer Raccoon with excellent balance.
We made the designs bright, colorful, and dynamic, each with its own taste, story, and message. By showing our Raccoon character’s adventures we made him come to life and show emotion. And this is important because kids feel a connection to the picture and want to try the product itself.
We made a very detailed design of the Raccoon. We even added an Edeshka shaker in his hand to hint that the product was a powder which had to be mixed.
The results were three interesting and lively designs with a fun memorable mascot. We managed to achieve the best - designs that showed emotions kids could feel too.