Our successful partnership with the company “Eremeevskoe” CJSC began with the design of a package for two flavors of ketchup in a series. The client had a trademark “E-da”, which we had to make more interesting and distinguishable. While creating the design for the packages, the client also tasked us with making the design in a way that, when lined on a shelf, the design of one package would transition to the next (Brand Blocking). The solution needed to be applicable to all flavors in the series.
We offered an interesting solution for a never-ending line, which works for both packages in the series based on a photo of a tomato, which is included in the ingredients of all flavors. We chose deep dark colors for the background, which distinguish the product well on the shelf and give the impression of a high-quality and expensive product. We made the elements in the design bigger with the goal to distinguish the vegetables in the package and accent them without overwhelming the design with numerous unnecessary details.
